The Benefits Of SMS Text Marketing

If you thought cell phones were just for talking, think again. A large portion of cell phone users, use their cell phone predominantly for texting. This has created an exciting new channel that companies can use to communicate with their customers. SMS Text marketing is one of the fastest growing forms of digital marketing. If you consider that 87% of people in the United States have a cell phone and 95% of those phones have SMS text capabilities then you can understand why. SMS Text marketing gives advertisers the chance to take advantage of the digital billboard that millions of potential customers hold in their hand. Don’t miss this new and economical way to send laser-targeted messages to the people that want to hear from you. Check out our SMS Text Marketing Product at TextRespond.com.

A retailer, by advertising its SMS program, will build a database of customers that are interested in the retailer’s products and/or services. The retailer then uses that database of willing purchasers to send them exclusive offers and promotions. Recipients of those text offers can come into the store and present their offer / coupons right on their cell phones for redemption. Recipients will often forward those offers to friends and family, broadening exposure and eventual sales results.

Response rates for Text (SMS) Marketing have been proven to be much higher than other forms of marketing. In some instances when the message is properly constructed, response rates for SMS Text marketing have been as high as 70%. The reasons for this are as follows:

• Subscribers to your SMS Text marketing campaign have made an active decision to receive your marketing messages (opted in) on their cell phones, so they are definitely interested in your product or service
• By opting in, your subscribers are asking to receive messages about your product or service and 94% of recipients will read the message or offer you send
• Offers for your product or service are sent in a timely fashion. So your subscribers don’t receive out of date e-mail or snail mail coupons
• Your SMS Text marketing coupons reside on your subscriber’s cell phones. So they will have them with them when they need them. No longer will they be required to remember to print out coupons before leaving home and bring them with them (this makes SMS Text marketing environmentally friendly also)
• Immediate delivery of your SMS Text marketing message creates a personalized one-to-one relationship between your brand and the consumer
• There’s no chance for your offers to go into your subscriber’s SPAM folder like they can with e-mail marketing

SMS text marketing has consistently been shown to produce redemption rates up to 10 X those of traditional advertising media. Don’t wait any longer. We can help you develop SMS Text marketing messages and incorporate your Text marketing campaign into your overall marketing communication strategy. The results of adding this new marketing channel to your efforts will be as follows:

• Increased brand awareness
• Creation of a customer profile opt-in database that you can use for future SMS text marketing campaigns
• Increased attendance to events or visits to your store or site
• Improved customer loyalty created by exclusive and timely easy to use offers
• Increased revenue and profitability for your business

To learn more about this exciting new marketing channel that can help you drive up sales, increase your brand awareness, and improve your customer retention call us at (877)336-0574 or got to TextRespond.com . We would be happy to discuss pricing and how you can effectively add SMS Text marketing to your overall marketing communications strategy.