Early Involvement By Your SEO Provider Is Critical To Your Success

Whether you are launching a brand new website or redesigning and existing one, it is important to get your Search Engine Optimization (SEO) service provider involved early.  While offsite SEO is very important to search engine rankings, onsite SEO is equally important.  Things like the XML sitemap, keyword selection and placement, and title tags are all very important criteria that will get seen by the search engines when they spider your website and make it rank better for relevant searches.

Other important issues that can be resolved by early involvement of your SEO provider include the platform for your website and the programming language.  If you go too far with your website development or redesign before consulting with an SEO firm, you might end up having to backtrack in the web development process to make the site SEO friendly.

The company that designs and develops your new website can be the same one that provides you with SEO service, but this is not necessary.  If you choose a website development company that doesn’t do SEO, then ask them for their advice on SEO companies they have worked with in the past.  This will prevent egos from getting involved and create an atmosphere of collaboration in the development of your new website.  There also might be a discount arrangement between the SEO service provider and the website development firm.

Conducting the proper keyword research is critical to the success of your new website.  If your goal is to turn your website from a cost center into a profit center, then proper keyword research is critical to successful SEO implementation.  If your SEO provider doesn’t provide your website development firm with their keyword input before the site is laid out, you’ll end up going back and rewriting much of the content to make it SEO friendly.  This will not only be expensive, but it will probably delay the time it takes for the search engines to view your site as worth listing at the top of their results.

Before your new website goes live, your SEO provider should review the site by doing a simulated spider crawl.  This will check for errors like broken links and poorly formatted title tags.  Additionally, the SEO service provider should review each traffic-creating page for proper keyword integration and content.  They can also start building your linking infrastructure at this stage by creating onsite links and offsite links back to your relevant content.

Overall, early involvement of your SEO service provider will save you time and money in the development of a new website or redesign of an existing one.  It will also allow your website’s rankings to improve earlier making your website a cash generating machine instead of just a drain on your company’s budget.