Local SEO will provide more foot traffic, more calls, more emails, more website visitors from potential clients in your market.   Local SEO is one technique that requires more time and effort than regular Search Engine Optimization.  It is optimizing your website so it will come up when your customers search for you on Google. Local [...]

It’s not hard to tell when the internet and other media are buzzing about a new product or service or a person.  When you see the same information on several media sources simultaneously then you know there is a buzz going on out there.  Unless your company has the advertising budget of a mega-brand like [...]

From: Houston Neal, Director of Marketing for Software Advice contributed the following article.  It was originally posted here: Social CRM Doesn’t Exist, But a Need Does. Social CRM is to the social media craze what eCRM was to the dot com bubble. The enterprise apps community is hungry for a big new category and social [...]

Improving Your Search Engine Rankings For starters it’s important that your domain name has relevance to what you do if you want to improve your search engine rankings.  Having a keyword-rich URL is like living on the beach with a panoramic view of the ocean.  It’s very valuable real estate-at least in the eyes of [...]

Because many internet marketing experts are labeling 2011 as the year of social media marketing, where sites like Facebook become more relevant in company’s internet marketing strategy, many firms will be putting more effort into their social media presence this year.  Successfully developing and managing the proper message and image through this channel may be [...]

Split Testing Your Landing Pages For Internet Marketing Success The most basic test method for testing the success of your landing pages is call A-B split testing.  The name comes from the fact that you have two versions of the landing page (A & B) that your traffic is randomly split between.  Based on the [...]

Unless you’re goal is to sell your wares worldwide, localized content, or content that it is specific to your geography, has never been more important to search engine optimization (SEO) success. In case you haven’t notices search engines like Google and Bing have made localization a huge part of their ranking algorithms. Whenever you execute [...]

International Social Media Marketing: Addressing Cultural Quirks Christian Arno | Dec 15, 2010 | 1 Comments 0diggsdigg With the news that Google and Bing take some data from social media sources into account when they rank pages, it seems that now’s the time to start factoring multilingual social media campaigns into your international search engine [...]

Early Involvement By Your SEO Provider Is Critical To Your Success Whether you are launching a brand new website or redesigning and existing one, it is important to get your Search Engine Optimization (SEO) service provider involved early.  While offsite SEO is very important to search engine rankings, onsite SEO is equally important.  Things like [...]

Inbound Links Are “The Juice” That Give Your SEO Strategy Energy There are several ways to build inbound links, but not all of them create the same amount of “link juice” in the eyes of search engines like Google and Bing.  Ways your SEO provider can create inbound links to your website include the following: [...]